The Rise of Emerging Channels

By 2023, digital-out-of-home (DOOH) is expected to make up nearly 30% of all OOH spend globally, a market that reached nearly $31 billion last year. With the rise of automation, advertisers and media owners benefit from the unification, efficiency and increased value of premium inventory. Hivestack Managing Director Matt Bushby and Verizon Media’s Greg MacDonald discuss the rise of emerging channels, the tools available to advertisers and the revenue opportunities for media owners.