'The Long and the Short of It', Driving Growth for B2B Marketers

To succeed, marketers need to deliver growth. But what are the strategies delivering maximum growth for companies? LinkedIn Australia & NZ managing director, Matt Tindale, reveals new econometric research on how best to drive growth in B2B. This research comes from Les Binet and Peter Field, the “godfathers of marketing effectiveness” whose seminal report “The Long and the Short of It” has transformed the way companies market.