The Attention Economy – Being Heard, Staying Heard

The CMOs of this world have had more competing voices (both brands and channels) in trying to get their brands out there. Consumers are ridiculously distracted and there’s no going back. What strategies can be deployed to really gain and retain consumers’ attention? Is it all about segmenting and precision targeting? Is it about a far more fundamental focus on the trends that truly resonate with consumers? What role should trending topics play? Meabh Quoirin, Co-owner & CEO at Foresight Factory lays out lessons for brands and agencies in trendwatching.