Mona Museum And the Asymmetric Upside of Creativity

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Robbie Brammall, Director of Marketing and Communication for the Museum of Old and New Art explains how the museum has transformed Hobart into a poster child for cultural tourism in Australia. Hear about the lessons learned from its unlikely success since launch in 2011, what ill-conceived plans Mona has for the future, and how Brammall is applying owner David Walsh’s investment philosophy to Mona’s marketing and commucations strategy.
Robbie Brammall Director of Marketing & Communications

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