Changing the World: Innovation, Technology and Social Impact


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31:35

How AI Will Help Marketers Do the Best Work of Their Careers


We’re in an industry that doesn’t exactly have the best reputation right now. But we still believe marketing can be a force for good. As strategic discussions increasingly focus on how business can evolve and capitalise on innovation, it is important to recognise the enhanced role companies should play in the responsible use of disruptive technologies. Their challenge will be finding ways to design and architect models for driving transformative change both for philanthropic good and commercial purposes. Featuring Yun Yip, VP, Partnership Development, ANZ at MediaMath, Gai Le Roy, CEO at IAB Australia, Megan Edwards, Digital Marketing Manager Asia Pacific & Canada at CMCMarkets and Kevin Fernandez, Head of Products at Havas Media Australia.
Yun Yip VP, Partnership Development, ANZ
MediaMath
Gai Le Roy CEO
IAB Australia
Megan Edwards Digital Marketing Manager Asia Pacific & Canada
CMCMarkets
Kevin Fernandez Head of Products
Havas Media Australia


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