Why Your Brand Needs an Audio Logo and How to Create an Effective One


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


In an age where voice is fast becoming a chosen way for consumers to interact with brands, now is the time to create your suite of sonic brand assets. In this session, Matt Dickson, National Head of Creativity - The Studio at SCA, will cover audio's unique relationship with the brain, as well as audio logo creation and best practice - based on learnings gathered through partnerships with global audio benchmarking business Veritonic and implicit response experts Cloud Army.
Matt Dickson National Head of Creativity - The Studio at SCA
SCA


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