The Art and Science of Emotional Storytelling

We all know we pay more attention and are invested when our brain is engaged emotionally. In this CNN-hosted session, you'll hear from Pippa Scaife Commercial Director, Digital Ad Sales and Data, CNN and Joel Pearson, Director, Future Minds Lab, UNSW - a cognitive neuroscientist - about how the brain reacts to emotionally resonating content. How can storytellers and brands can come together to stand out and connect with audiences? Brent Smart, CMO at IAG joins, while Paul McIntyre, Executive Editor at Mi3Australia, moderates.