Digital advertising is growing fast, constantly changing and more fragmented than ever. It often feels impossible for marketers to fully grasp the latest consumer media consumption patterns, as well as the emerging technology that makes campaign execution and delivery possible.
Kicking off the Brand Innovation Track, OpenX co-Founder Jason Fairchild takes the stage to talk about why we’re seeing an asymmetry in spend today, the impact this dynamic is having on marketers and publishers, and the key to restoring balance.
Jason Fairchild
Co-Founder
OpenX
