Men and #metoo. Is Male Advertising Over, As We Know It?

Marketing to men and women is in full flux - is the macho Australian male ready to retire from our screens? We want to unpick the stereotypes, shine a light on the new trends that resonate with the modern Australian male, and expose the insights that retailer Coles & other brands have used to win in new ways with men.During the session we’ll also explore where masculinity and gender in advertising is evolving and how to keep up with new social norms. Featuring Meabh Quoirin Co-owner & CEO at Foresight Factory and Lisa Ronson Chief Marketing Officer, Coles.