Get Real: How Authentic Partnerships are Driving Customer Growth

The evolution of mobile and social consumer behaviour has created a unique set of challenges for marketers looking to create meaningful, connected brand experiences without sacrificing marketing dollars in the process. This session explores how marketers are leveraging authentic partnerships that reach and provide value to the connected and discerning consumer whilst meeting acquisition goals. Discussing this are: Adam Furness. Managing Director, APAC at Impact, Lucy Wadsworth, Director of Marketing and Partnerships at PlayersVoice, Nathan Crook, General Manager, Marketing at Ticketmaster and John Matthews, Director of Customer Acquisition at KayoSport.