TRUST




39:38

The Great Collision

Data, technology, creativity, and empathy have collided. The empowered consumer wants a brand that is ethical, yet also convenient. People are willing to share DNA for family trees, yet data privacy remains in headlines daily. The prominence of social-media, only outweighed by the rise of misinformation. Technology once feigned to end human innovation, is now be leveraged to harness human potential.
39:12

New Channels for Customer Acquisition for the Performance Marketer

Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
49:49

The Great Client Partner: Soft Skills Workshop

There's no such thing as a 'natural leader,' but great leaders do have some common traits that are essential when it comes to working with and inspiring others, including: trust-building, persuasion, time management, principled negotiating and active listening. Fortunately, all of these soft skills can be learned, and 360i CEO Jared Belsky is here to help. The 'Soft Skills Workshop' is divided into three overarching units on subjects that are essential to personal and professional success:...
46:31

Finding Your Own Leadership Style In A World of Dated Paradigms

In a world built by previous generations, and based on dated paradigms, how can new leaders find their stride? We've experienced a much-needed influx of diversity—race, age, intellect—but what will that mean moving forwards? Hear from a group of senior industry leaders as they discuss what's left to do in order to set a new, more dynamic precedent for the leaders of the next generation.
39:08

Building Trust and Brand Loyalty Through Data

Trust between consumers and brands is the corner-stone of building life-time customer engagement and loyalty. Yet the ability to deliver personalised conversations and protect the privacy of the consumer is a fine balancing act with agencies playing a critical role in managing this relationship. Hear from Jo Gaines, Salesforce's VP of Data and Audiences, Roger Slater (Citibank) and Jessie Mitchell (Amicus Digital) on data and technology strategies to rebuild trust with your customers.
29:17

Delivering Growth with Responsible Data-Driven Marketing

Today’s marketers are being presented with a difficult challenge: how to deliver personalised, data-driven campaigns while respecting users’ privacy. In this session, top Australian brands will share how they are navigating the journey towards digital marketing maturity in a privacy-first world. Hear how focusing on technology, data and organisational change can responsibly deliver effective relevant, and meaningful marketing and build user trust. This session features Google, Samsung...
35:13

Michelle Hutton, Edelman: Why is Trust a Brand’s Most Valuable Asset?

In today’s polarised world, activist citizens are driving a step change in the way brands build trusted and transparent relationships with people and their communities. There are many ways for a brand to build trust—and just as many ways to lose it. An occasional misstep may be forgiven, but once trust has been broken it can be very difficult for a brand to ever fully recover. Even purpose or values-driven marketing can lead to controversy, generate a backlash, or be seen as a form of...
37:54

Rebranding The Brands

2018 was a tough year for brands, as they confronted GDPR, the Cambridge Analytica furore and trust in marketers reached a record low. How can marketers undergo a rebrand and win back public opinion? Featuring LoopMe, Good-Loop, IRI Worldwide, Total Media and the Mobile Marketing Association.
38:54

Advertising in the Intelligent Era

Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers. Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to...
39:48

Under the Influence of Trust

Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust? Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true...
36:33

Advertising that works in a privacy first world

Trust is the backbone of a successful ads ecosystem. Now that the opportunity to engage consumers has never been greater, it’s more important than ever to deliver the most relevant and helpful ads, while retaining their trust. Join Google's President of EMEA Matt Brittin and Google's Ads & Commerce SVP Prabhakar Raghavan as they discuss trust, privacy and Google’s efforts to support an ads ecosystem that works for everyone.
30:31

Searching for Trust

The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven both by a continued disparity in access to technology based on socio-economic factors, and by personal experiences and cultural nuances. In today’s hyper-sensitive media landscape, how should brands and publishers address this gap and navigate the notion of truth and authenticity? If...
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