When the pandemic is done disrupting the TV space, the channels will be changed… permanently. With the rise of new OTT and CTV programming and viewing patterns, we’ll surely be in a new age of dynamic, addressable streaming media, with new ways to transact on content and advertising. Join this session at Advertising Week to hear panelists discuss the new streaming era and how new ways to buy and sell ad inventory will change the game.

Learn how marketers, publishers, and technology platforms are building monetization strategies for real-time replacement of TV ads on linear TV - to evolve targeting, measurement and AVOD monetization in streaming with the largest screen in the home.

As the market continues to lean into outcome based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross- platform attribution solution. Join Disney, Hulu and Samba TV as they explore how they’re working together to enable full campaign attribution for advertisers across all platforms including linear, streaming and digital.

As the OTT world continues to expand with countless AVOD, SVOD, and TVOD options emerging; how do these platforms stay relevant? With no shortage of original and legacy content, viewers and advertisers have their pick of the litter but keeping consumers engaged is highly dependent on the experience. This conversation will explore the world of streaming and assess the programming and technological trends that continue to allow the industry to evolve.

Scott Rosenberg, SVP of Platform at Roku sits down with media reporter, Sara Fischer of Axios to talk about the growth and evolution of Roku, the #1 streaming platform in the US. The conversation will discuss the surge in streaming and the state of the streaming TV marketplace, the disruption to upfronts/scatter markets, and what the launch of new streaming services/movie premieres means for consumers and marketers.

Video advertising platform, Unruly, surveyed 1,800+ US consumers in July 2020 to investigate consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Through our survey, we have found that the US consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalized way that has, until now, not been possible. Join Unruly’s VP of Insights & Solutions, US, Terence Scroope, to learn more about our key...

Watching TV isn’t always as simple as pressing play; many factors such as moods, serendipity and the love of browsing are making a comeback among Generation Stream. This audience of streamers relies heavily on their emotional compass to carve their entertainment path. In this session, Hulu explores the impact of these content decisions, the effect they have on viewers’ attention, and what this means for the future of streaming TV advertising.

TripleLift's mission is to make advertising better for everyone -- content creators, brands and most importantly, viewers. This year during Advertising Week, we’re excited to announce the launch of our OTT Advanced Ad Formats and share what we’ve learned from early deployments that we think can inform what the future of brand-supported television looks like.

With sports in limbo, TV premieres on hold, and live events delayed, it's a jump ball for consumer attention that can bounce in any direction. Hear how Rocket Mortgage replaced traditional sponsorship and experiences with streaming-first tentpole events to engage fans and drive business outcomes.

Everyone knows that TV is for building demand and retail media is for activating sales. So, what happens when the largest U.S. grocery retailer shares data science with the largest OTT streaming service? Two unlikely companions – Kroger and Roku - have created a powerful new way for CPG brands to target the households most likely to buy. Discover the new partnership which combines the best of brand marketing and performance marketing. Learn how CPG brands are using streaming TV to both boost...

Join Effectv’s General Manager James Rooke in conversation with MSNBC anchor Ali Velshi for an insightful look at how massive changes in the economy, political climate, and society in 2020 will fundamentally change the advertising industry in 2021 and beyond. Hear how these trends are impacting major corporations and small businesses in dramatically different ways, and how the economic headwinds are creating new opportunities for well capitalized, aggressive marketers, while some business...

Trolls World Tour, Scoob!, Mulan... more and more movie premieres are going streaming-first. Hear from the decision-makers and insiders on how the new rules of theatrical will change entertainment and marketing in the streaming decade.