LATAM 2020



Are successful Mexicans born or are they made? The raw material of "Being Mexican" is creativity and quality. Many compatriots succeed globally, triggering the discussion of whether they are an exception or the start of a new era of development. Our panel has the credibility to chat about whether there is a "Mexican" formula that mixes our tradition with the ability to go out into the world, learn from it and use our talent and energy to create that which #EsMexicano and fills us with pride.

Arena Esports Panel

Focusing the conversation on the many content and streaming platforms related to GAMING and ESPORTS in such a way that we may give the most informed context about the audience, its reach, its uses and customs for the better understanding of how to explore market campaigns

The Era of Weirdness

Technological disruptions have established a new social order; Subcultures have fragmented to give way to identity as a predominant factor. Being different, being "weird" and being part of a community is synonymous with uniqueness. Millennials, Generation Z and Alpha are altering the chain of consumption and also the narratives.

Myths and Realities of Creativity

Three members of the most recent list of the World's Most Creative Mexicans, prepared by Forbes Mexico, will talk about their perception of creativity, as well as how they do it so that, day by day, they can have as much clarity as possible around it .

The Blair Pitch Project

Terror pitches that keep us from building a healthy relationship between agencies and brands to only promote distrust and informality.

The Future of Advertising

As online LATAM audiences grow, brands are embracing digital advertising as an essential part of their media strategy. Nearly one-third of all media spend in LatAm is now digital, and innovative brands are looking to enhance their campaigns with the power of programmatic. But what’s in store for this booming sector? What does the future of digital advertising look like? Join Patrizio Zanatta, Managing Director, Latin America at Rubicon Project to discover what’s on the horizon.

Purpose Marketing: How do Centennials Think?

* How brands see the centennial generation and what they are doing to communicate with them? * What makes a brand a champion?

The Artificial Intelligence Advantage

Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see for yourself if you can trick our algorithms.

Breaking Marketing Silos

Its time to re-think storytelling, creativity and media roles into the strategy. Data is changing our business. Using analytics to help understand trends and hot topics, identify white space and create engaging content will accelerate in 2020 and beyond. Marketers have to start breaking down the silos between channels and begin using the real multichannel strategies. Learn how creativity and platforms are keys to achieve this.

The New Era of TV – Consumer Demand for Now, Online, and Free

En esta era de VOD, las plataformas OTT como PlutoTV pueden marcar la diferencia para socios, anunciantes y consumidores. Serge Gojkovich, Head of Partnership Marketing for Pluto TV US, Y Eduardo Lebrija, EVP, Chief Commercial Officer de VIACOMCBS AMERICAS, mantendrán una conversación con Javier Matuk, reconocido especialista en tecnología, para compartir las experiencias de Pluto TV en USH y de cómo Pluto TV será lanzado en LatAm, además de oportunidades para anunciantes y socios del...

Brands that Inspire

Juan de Lascurain will discuss his inspirational journey of building a brand, and will share the lessons that he has learned along the way from brands that have inspired others.
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