The post-COVID-19 world is markedly different from what we have all seen before. Marketers are challenged to think more creatively about messaging, execution, and distribution; and ROI has never been more important. As a result, a brand’s ecosystem of partners must shift their value propositions and provide value and offerings they may not have imagined previously. In this conversation, hear from IPG COO Phillippe Krakowsky on how the holding company and its agencies are reinventing their...
The impact of Covid on advertising and the economy has created a confusing landscape. We are facing one of the deepest recessions on record, online sales in some places have generated more than four years of growth in four months, and consumers continue to expect more from their brands. What can we learn from those best-performing sectors and how do values influence a company’s business strategy? Yonca Dervişoğlu, CMO of Google EMEA, and Mark Read, CEO of WPP, take the stage to discuss...
Beyond a formidable body of work on the Big Screen, Richard Curtis has devoted his life to fighting for those less able to fight for themselves. COVID 19 has taken over so many headlines, but our old challenges around the climate crisis, poverty, clean water access, all remain. So what does the future of fundraising look like? What role can society, companies and governments play in aligning their finances with their values? And how can we leverage this crisis to build back better in a...
The COVID-19 crisis has had a major impact on the way we view interactivity, positively shifting perceptions around how efficient we can be in the virtual world.
Demand for virtual experiences that replicate or enhance physical experiences has accelerated.
In 2019 Verizon Media, outlined the impact 5G would have on immersive media. With 5G technology having advanced significantly and as we emerge from the pandemic, hear how this new generation of connectivity will define how humans live,...
A frank conversation exploring Sir Martin’s prognosis for the UK ad industry, what the Covid crisis will leave in its wake, and what business models will thrive in the next decade of digital transition.
New research from advertising's think tank Credos, examines how advertising's work during coronavirus/lockdown has had a positive impact on the public's trust of advertising.
Covid has not been all doom and gloom for everyone, some brands have in fact thrived during the pandemic. In this session, Facebook's Head of Industry, Retail & Ecommerce, Beth Horn, will interview female executives from a number of challenger brands in the UK for an open discussion to learn how they have navigated the crisis amid the changing retail landscape, and embraced social platforms to connect with their communities.
Consumers have responded to the COVID-19 pandemic by altering their everyday behaviour in many striking ways—from where they work to how they occupy their leisure hours to what they buy. For retailers, the shopper journey has become undeniably more digitally focused – coming naturally for some, less for others. Hear how TV Dragon and retail tycoon Theo Paphitis, whose portfolio of companies includes the likes of Ryman, Robert Dyas, Boux Avenue and London Graphic Centre, has reimagined retail...
Over the last six months, consumer behaviour has shifted tremendously. In this session, Gary Vaynerchuk dives into the consumer behaviour trends he’s seeing and shares actionable insights on what’s to come. He will discuss the opportunities for marketers to capitalize on and what’s needed as the industry continues to evolve in a post-COVID world.
CTV has been gaining huge momentum in the last year with the increase of consumer adoption, the evolution of viewing habits and a plethora of advertiser opportunities. This year especially has seen a drastic rise of CTV usage with the onset of COVID 19.
In this session, Patricia Dixon, Buyer Lead UK and Nordics at Magnite, will lead a discussion around CTV and the various opportunities and challenges that advertisers need to be aware of in this market.
Video advertising platform, Unruly, released a study investigating consumer attitudes and consumption habits around connected TV (CTV).
Our research looks closely at the UK CTV landscape five months after the global outbreak of the COVID-19 pandemic.
Join Unruly’s Global VP of Insights & Solutions, Rebecca Waring to find out more about the key findings and learn how advertisers can tap into current CTV opportunities.
