Advertising in 2030

What will advertising look like in 2030? Will advertising even exist? With far less certainty into how brands will communicate with their consumers moving forward, and our industry being more reactive as a result, Essence embarked on an extensive global study to find out what the next decade of our ecosystem will look like. In this session, Tim Irwin, Essence’s CEO, EMEA and Ali Reed, Managing Director, UK will reveal the results from our ambitious forward look and discuss what influence...

Dig the New Breed- in conversation with The Week Junior

Dennis' head of research Seema Hope will host a wide ranging and exciting discussion with Anna Bassi (Editor-In-Chief of the Week Junior) about how kids now have more influence on family and parents lives than ever before; They'll discuss lifestyle and purchasing decisions, how the family dynamic has developed during the pandemic and also look at some 'hot topics' such as the environment and diversity.

How has the US CTV landscape evolved in the shadow of COVID-19?

Video advertising platform, Unruly, surveyed 1,800+ US consumers in July 2020 to investigate consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Through our survey, we have found that the US consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalized way that has, until now, not been possible. Join Unruly’s VP of Insights & Solutions, US, Terence Scroope, to learn more about our key...

Navigating Through a Pandemic: Every Brand has a Story

The marketing and advertising industries have their finger on the pulse is happening in our culture. The onset of a global pandemic changed the needs, habits, and behaviors of consumers practically overnight. In addition to the abrupt changes of day-to-day reality regarding health concerns and new societal norms, all lines of business were forced to reassess plans for 2020 as ad spends and strategies were pulled back (or bulked up) and tonality was retooled.

CX in COVID-19

COVID-19 has had a dramatic impact on CX touchpoints such as call center staff working from home and social distancing tactics. How are companies and customers adapting? With lines and delays, how were companies able to overcome customer frustration? When owned channels, using face to face touchpoints are normally those that most significantly drive key metrics, like NPS, trust and consideration, what is happening to brand equity? What does the future hold for CX as a result?

Navigating Consumer Expectations During Times of Disruption

Join Kantar as we explore insights on how to navigate consumer experience during disruptive time and the importance of brand in that process.

The ESPN Brand in the Age of COVID-19

Shortly after turning 40 years old ESPN understood that fandom had evolved a lot since 1979 in terms of media, culture and fan identity. Connecting with fans on a more emotional level was key. Learn how the airing of "The Last Dance," in conjunction with the campaign, "There's No Place Like Sports, "enabled ESPN to grow their audience and deepen customer experience through storytelling and trust.

The Future of Neighborhoods is Now

Advertisers face a massive challenge as brands attempt to win new customers while global lockdowns endure, and the impact of Covid-19 remains ever present. People are helping one another like never before, and they are expecting brands to play their part too. In this session, you’ll hear from four top brands on how they are meeting their customers in this critical moment, by showing up in meaningful ways that will ultimately rebuild our neighborhoods.

Leading in Uncertain Times: Lessons from CMOs Prepared for the Future

The role of the Chief Marketing Officer is more difficult than ever: “business as usual” is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than others. ​ ​ In this session, Dentsu Americas’ Chief Strategy Officer Dirk Herbert will provide a bespoke collection of insights on the US market based on Dentsu’s proprietary 2020 global CMO survey.

The Future of Real Life Entertainment: Non-Fiction Television From Home

Join Discovery Inc.’s Nancy Daniels, Chief Brand Officer – Discovery & Factual, and Kathleen Finch, Chief Lifestyle Brand Officer, for an in depth discussion on how Discovery adapted during the global pandemic to continue creating engaging, entertaining content, all from home. This session will be moderated by Michael Schneider, Senior Editor at Variety.

Building Magnolia Network

As President of Magnolia Network, Discovery, Inc.’s joint venture with Magnolia—the home and lifestyle brand led by Chip and Joanna Gaines—Allison Page oversees programming, development and operations for the new multiplatform media company. The linear television network and DTC app is set to launch in 2021 and recently announced a slew of original programming spanning home, food, wellness, entrepreneurialism, design, and more, including the return of Chip and Joanna Gaines’ beloved series...

2020: The wake-up call to purpose in advertising

For many individuals and companies, 2020 has been the year to focus on purpose more seriously in their day-to-day operations. However, there are key leaders who have been preparing for a shift and laying the groundwork of purpose long before the pandemic and push for social justice reform. Sit down with these leaders to learn more about the tools and programs they have developed to help diversify workforces, provide a platform to bring thought leaders together and boost culture with turnkey...
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