CELEBRITY




46:31

Vidcon México 2020: Influencer Marketing and Management.

The relevance of influencer marketing and management and how today, this industry has become a pillar in communication strategies
33:25

Listen Up!

Join Questlove and iHeartMedia CMO Gayle Troberman as they discuss audio, pop culture, podcasts and how to make an impact in marketing.
42:37

Collaborator vs. Consumer

Joseph Gordon-Levitt, founder and CEO of creative collaborative platform, HITRECORD, discusses a new creative collaboration with Shelby Stilson, 1% CEO of Zappos. Hear insights from their new partnership as they share how they have embraced communities as collaborators—and stopped communicating at consumers.
43:16

DISNEY PRESENTS BOLD STORYTELLING

The Disney portfolio comes to life through the voices of the writers, personalities, talent and storytellers that create the magic everyday and connect authentically with our consumers on a personal level.
31:59

Wyclef Jean Presents a Creative Production Masterclass

Wyclef Jean, Grammy award winning rapper, producer, actor and philanthropist, demonstrates his ingenious creative production process by co-creating a brand-new track in collaboration with the untapped musical talent within our very own creative and advertising agencies. Join us for a demonstration of creativity in action and support your agency of record and colleagues for an unforgettable participatory experience.
43:20

Creative Problem Solving SHOULD Scare You, And That’s Okay.

Catching the attention of consumers in 2019--with people racking up an average of 11 hours of screen time a day--is no easy feat. To break through the noise and leave an impact, brands are constantly galvanized to break the mold of existing advertising and marketing paradigms and discover, fresh innovative storytelling methods. A panel of brand marketing experts will discuss how leaning into the discomfort of creative problem solving can spark innovation and ultimately lead to...
01:10:54

How Do You Stand Out From the Crowd?

Fragmentation of the media landscape has created a rift in consumers' consumption habits -- where consumers' attention is no longer owed but in fact must be earned. In today's attention economy it takes nothing short of thumb-stopping creative to break through the clutter.
41:16

Let’s Give Them Something to Talk About: Building Brand Experiences that Matter

Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted...
39:45

Reinventing Storytelling For Multicultural Audiences

Bill Koenigsberg and Armando Christian Perez (Pitbull), recently announced the launch of their new full-service Multicultural agency, 305 Worldwide. Bill and Armando are serial entrepreneurs. Bill has built the largest independent media agency in the world, Armando is a Grammy®-winning global superstar, business entrepreneur, education ambassador and motivational speaker. Together, they are bringing Horizon’s multicultural marketing, data and insights expertise with Pitbull’s creativity and...
48:08

Great Minds Think Unalike 2.0

Dr. Harold S. Koplewicz, president of the Child Mind Institute, sits down for a fireside chat with Academy Award nominated actor Jesse Eisenberg to explore the connection between creativity and anxiety. The two will discuss how being authentic about mental health can be a game-changer, both personally and professionally. The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders.
35:42

Stepping Outside of the Arena

How can brands and public figures maintain their core strengths while expanding their scope to new territories? Hear from Olympic Tennis Athlete & Entrepreneur, Serena Williams, and Verizon Media CEO, Guru Gowrappan, in an intimate fireside chat about the evolution of their brands.
40:53

The Future is Unconventional: TikTok’s Path to Disrupting the Disruptors

TikTok has quickly become a global phenomenon and continues to take off. With content, reach and approach that’s challenging the status quo, TikTok is disrupting the content and marketing industry as we know it. Join TikTok VP Blake Chandlee and VaynerX Chairman and CEO Gary Vaynerchuk for a lively fireside chat as they take a peek inside this emerging video platform, how a new generation is disrupting content and entertainment, and what brands need to know to keep up.
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