Reinventing Storytelling For Multicultural Audiences

Bill Koenigsberg and Armando Christian Perez (Pitbull), recently announced the launch of their new full-service Multicultural agency, 305 Worldwide. Bill and Armando are serial entrepreneurs. Bill has built the largest independent media agency in the world, Armando is a Grammy®-winning global superstar, business entrepreneur, education ambassador and motivational speaker. Together, they are bringing Horizon’s multicultural marketing, data and insights expertise with Pitbull’s creativity and...

Can A Brand Truly Be Inclusive

Join Vice President, Brand Marketing Smirnoff, Jay Sethi, and Emmy-nominated actress Laverne Cox in discussing how and why it’s important to represent the LGBTQIA community in brand campaigns. 2019 is especially important with the 50th anniversary of Stonewall, so Jay and Laverne will discuss what Smirnoff has done to be an ally in the fight for equality.

Building Highly Successful Branded Entertainment Properties with Talent

With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) what are the key components that make them a success? TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as...

The Lighthouse Interview: Back to the Future

When Sir Martin Sorrell resigned from the world’s largest advertising and marketing company he was asked where he was headed next, he didn’t miss a beat when replying – “Back to the future”. Across Sir Martin’s 33-year reign at the world’s most powerful network he saw the business grow from a £1 million ‘shell’ company to a £15 billion revenue business. In a matter of months we have seen S4 Capital, powered by the ‘Faster, Better, Cheaper’ approach, acquire MediaMonks and MightyHive. The...

Great Minds Think Unalike

The Academy Award-winning actress Emma Stone and leading child and adolescent psychiatrist Dr. Harold S. Koplewicz explore the connection between creativity and anxiety and discuss the importance of being open about mental health issues.
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