To Stay a Leader, Act Like a Challenger

Hear from Kerry Chilvers, Head of Brands at Direct Line Group & Richard Huntington, CSO and Chairman at Saatchi & Saatchi, on the challenger spirit that moved both Saatchi's & Direct Line's businesses forward.

History in the Tweeting

2020 has been a defining moment of our lives. To gauge what happened Twitter embarked on a research project looking at billions of Tweets. We found seven behaviours that emerged or accelerated in lockdown. These paint a picture of what people have been experiencing, and may inform how they move forward. This is a rare moment in time for people and brands alike to redefine and reinvent. Join our session to discover more about these seven behaviours and what they mean for brands.
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