Music legend Dave Stewart takes center stage for our Creative Conversation. As an artist, writer and producer, Stewart has an incredible body of work going back to the formation of Eurythmics w/Annie Lennox in Australia in 1983 to producing songs and albums with such artists as Tom Petty, No Doubt, Mick Jagger, Celine Dion and Paul McCartney. Stewart also played in SuperHeavy, an all-star group founded by Mick Jagger which included Joss Stone and Damian Marley. More recently, Stewart created...
It’s a time like no other in recent history, with the world under lockdown from the pandemic and whole populations reacting in new and unexpected ways. Sarah Personette, Vice President, Global Client Solutions, speaks about Twitter’s response to COVID-19 as a company while serving the public conversation, how users are behaving and adopting new behaviours, and discusses how brands and leaders across the world are managing the new norm to stay connected and relevant.
The consumer environment can change every second, and sometimes the unexpected happens. During these situations, brands are tested for their value and consumer loyalty.
Due to the new Coronavirus pandemic, an increase in work-from-home practices and contact with digital content has accelerated digitization in society. Under such circumstances, how should brands and media interact with consumers?
In this session, we will welcome Amazon Advertising Country Manager Shinji Tsukamoto and Ezaki...
As we enter unprecedented times, it has never been more critical for Brands to think of meaningful ways to connect with their community. The surge of people reaching out and connecting on our platform shows the human need to engage in a community especially during trying times. How brands show up to energize their communities and lean into creativity will be key to recovery. Jim Squires sits down with Loup CEO and Head Trainer to discuss how they have created new ways to inspire, tell...
David Porter, VP of global media at Unilever for APAC and Africa is joined by Kartik Chandrasekhar, global brand VP for Lifebuoy to talk about marketing with purpose. Where does purpose come from for Unilever as a company? Porter and Chandrasekhar discuss how the company aims to lead in sustainability and uses the Unilever Sustainable Living Plan as the touchstone for everything it does. This session uses data and real-life case studies to make the case for purpose as marketing's most...
Despite all the advances we've made in gender equality, we're not moving forward quickly enough. In fact, many countries are moving backward. In this panel, we explore how to close the gaps and tackle gender inequality in the world, advance women in the workplace, and empower the next generation of change-makers.
Showcasing how brands are pivoting in times of crisis, Stacy Minero, Twitter’s Global Head of Content Creation, talks about how creators and influencers have found new ways to develop campaign creative from scratch or adapting what they already have with the help of Twitter Arthouse.
When starting I&CO, Rei Inamoto and his founding members spent a few days outside of the office to think about what principles they would live and work by. What came out that offsite was Seven Maxims of I&CO which, in hindsight, are extremely applicable in this age of the New Normal. By using real world examples and his personal stories, Rei will share his thoughts on what is never vital, is vital today, will be vital tomorrow.
This session has a live chat Q&A with the speaker. Please join...
Lubomira Rochet, chief digital officer of L'Oreal sits down with Stephan Loerke, chief executive of the World Federation of Advertisers to talk about the impact of the pandemic on the business and what has changed over the past few months for brands. Covering issues such as digital transformation, consumer behavior and ecommerce, Rochet claims the pandemic has simply accelerated existing trends and lays out how marketers can approach these areas.
