If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity. Mike Deane, Chief Strategy Officer at MediaCom lays out the guide to planning for the modern brand.

Change is the only constant, it’s as old as time. But why does it make people feel so uncomfortable? Brands and businesses are in a constant state of transformation to adapt to changing consumer needs and an ever-evolving media landscape. It’s time we got comfortable with it. Debating the impact of change are Andrew Waddel General Manager - Australia at Tourism New Zealand, Mark Lollback CEO at GroupM, Kristi Woolrych CMO at KFC SOPAC, Mark Reinke, Managing Director Consumer at News Corp...

In Australia, government departments have been proactive in working with and engaging Indigenous businesses through their Closing the Gap initiative. However, the advertising and media industry has been slow to embrace these goals. But this is about to change. Government departments are going to start making agencies more compliant and introduce Indigenous head counts. What does this mean? And how can agency land develop their own "closing the gap" initiative that is measurable, attainable...

Boomtown is a collective that represents the 8.8m people living in regional Australia, one of the largest and fastest growing markets for brand to invest in. Despite 36% of the population living in Boomtown, only 10% of national media dollars are invested there. This discussion on the importance of the market features Stephen Leeds, CEO, at The Media Store, Brian Gallagher Chief Sales Officer at Southern Cross Austereo, Fiona Nash, Strategic Adviser - Regional Development at Charles Sturt...

Advertisers, agencies and publishers have converged on video as consumption levels soar. However, with much documented supply constraints, increasingly fragmented landscape including in-app and CTV/OTT and with fraudsters circling, what are the pitfalls to avoid and opportunities to embrace with video advertising in the next 12 months? Debating this topic is Yun Yip, VP, Partnership Development, ANZ at MediaMath, Brett Poole, Managing Director at Finecast, Jeffrey Hirsch, Chief Commercial...

Over the years as marketers & society at large, we have all learnt a fundamental human truth: we have a responsibility to do better for the planet. The notion of purpose has grown as corporates start to make the connection between doing good and linking that to commercial outcomes. How can we measure the value of purpose? Vijay Solanki Chief Consultant at The B'old Intern introduces his new metric called ‘Net Purpose Impact’. This measures the public's opinion on whether or not a...

This 10 minute case study showcases how a multi-million dollar Australian startup achieved exponential growth. By maximising local marketing executions to support national campaigns, they'll share how they taught their global competitor a thing or two.

You've heard of programmatic, you've heard of native, but do you know what programmatic native is? This explains challenges and opportunities facing native in a programmatic landscape, addressing viewability, brand safety, and performance goals.

In the battle for customer attention native advertising is the go-to weapon for the majority of brands. It’s a burgeoning industry worth billions of dollars every year. But with a multitude of different players, standards and ever-shifting algorithms, it can seem daunting and difficult to find a consistent set of rules to play by. This no-nonsense panel featuring some of the biggest companies in the space will debate the biggest issues facing the industry, and to ensure they don’t slip...

Move over, Silicon Valley: high tech isn’t just for tech companies any more and APIs aren’t just for nerds. Savvy agencies are moving fast to partner with tech companies to move beyond repackaging to reinventing solutions for their clients – building lasting competitive advantage in the process. We learn from Hearts & Science, Amnet, Cadreon and The Trade Desk in a debate moderated by Mi3 about what these agencies are doing in tech today and how they’re preparing for the future.

Winning in the moment with today’s customers requires a completely different way of working, especially in retail. The traditional hierarchies of campaign-driven timelines and budgets hold brands back from building long-term value with their customers, while the fragmented landscape of platforms and data doesn’t do marketers any favours. The Warehouse Group and Omnicom Media Group share this lesson on how they’re rewiring their teams, their cultures and their ways of working to deliver...

Three of Australia’s most senior CMOs from three of Australia’s biggest brands - Coles, MacDonald's & Google, also all AANA Board Directors - give their insights into what it will take to prepare yourselves to be successful marketers in today’s ever-changing marketing industry.