Audio Marketing: Everything You Need To Know
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Audio is one of the hottest channels right now. Among 18-54-year-old adults, the percentage of digital time spent with audio (including streaming, podcasts, and satellite radio) has grown from 38% in 2014 to 52% in 2019. As many as 71% consumers report high levels of concentration when listening to podcasts, compared to just 44% for consumers accessing social media, according to IAB figures. Between the booming podcast world, the reemergence of sonic branding and the popularity of smart speakers, there is a lot to keep up with. Whether you are in branding, advertising, technology or a podcast fanatic, there is a lot to learn about this evolving landscape.
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