In this Learning Path
Inspired by what is known in the United States as the "Big Game", one of the largest sporting events in the world, it’s a great time to learn about sports marketing. Hear from industry leading experts on understanding how to appeal to fans, universal sports marketing topics such as how teams are utilizing social media, trends in bringing American football overseas and creating specialized content to increase fan engagement. While people are passing chips and guacamole and commenting on the big game's commercials, you can flex some newly learned sports marketing knowledge.