Wednesday 2 March 2016 • Westerliefde
Speakers:
- Natalie Mortimer - The Drum (Moderator)
- Sanne Drogtrop – Executive Interactive Producer, 72andSunny
- Rich Frankel – Creative Director, Spotify
- Alexander Meyers – Marketing Manager Digital Media Benelux
- Max Pinas – Creative Director, Tam Tam
- Daniel Sytsma – Creative Director, Achtung
Amsterdam, our second stop on the Advertising Week Europe Roadshow, included leaders from Spotify and Adobe as well as agencies such as 72andSunny, TamTam and Achtung.
Moderated by The Drum’s Natalie Mortimer, the panel explored how Dutch agencies and brands are developing creative and digital design to reach consumers through new innovations, such as virtual reality, live installations and more.
"Advertising is not enough. The true strength of the brand lies in the customer experience. The customer must be satisfied with the use of the product or service. The biggest challenge I see is that we notice should meet that need. And it does not work with just communication. " – Max Pinas, Tam Tam
"Our strategy derives from the culture of who we want to market to." - Sanne Drogtrop, 72andSunny
Many thanks to our AWEurope Roadshow Amsterdam partner Dutch Digital Design.
