The Combination of Influence & Authenticity Makes a Winning Team


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08:26

Inclusive Innovation & Brand Building


The most compelling influencer content inspires, connects and engages the audience in a genuine way. In an increasingly saturated media environment, how do brands effectively tap into the power of athletes, while maintaining brand authenticity? This powerhouse session, featuring leaders from all sides of the influencer marketing equation, explores what it takes to deliver athlete-driven content across a variety of platforms and build a successful brand and influencer partnership that wins the hearts of consumers.
Ryan Crosby Vice President, Content & Brand Marketing
Hulu
Carli Lloyd Two-Time World Cup Champion and Two-Time Olympian

Jennifer van Dijk Executive Vice President of Marketing
Wasserman
Jacob Feldman Staff Writer
Sports Illustrated


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