Gen Z Disruption: Why Most of What You Know About Gen Z Influence is Wrong


Up Next:

31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their augmented reality and video advertising solutions for advertisers. Hear first-ever research quantifying the power of influence this critical generation has on household purchase behavior and discuss what it takes to break through in a crowded digital video environment with our featured guest, Minjae Ormes, CMO of Visible.
John Eckhardt Head of Marketing Sciences
Snapchat
Minjae Ormes CMO
Visible


Try these courses



Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs
Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs