A world without IDFA: The implications for marketers of the removal of IDFA


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35:29

The Future of Marketing featuring the CMOs from TikTok and Citi


Whether we're talking iOS, Android or the web, the drift of the mobile ecosystem is towards increased privacy. In this session, we'll analyze the implications for mobile marketing measurement should Apple remove the IDFA (IDentifier for Advertising). We'll also explore the alternatives that exist including fingerprinting and SKAdNetwork. It's never too early to start planning, so join us as we prepare for the future of privacy.
Gadi Eliashiv CEO & Co-founder
Singular


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