There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.
Elizabeth Primm
VP, Brand Partnerships
Ogury
Jean Fitzpatrick
VP, Marketplace Development
MAGNA Global
Kimberley Gardiner
VP & Chief Marketing Officer
Mitsubishi Motors North America, Inc.
Jeff Nicholson
Chief Media Officer
VaynerMedia
Rich Frankel
Creative Director
Spotify
Lauren Johnson
Senior Advertising Reporter
Business Insider