How Today’s Brands Can Reach Consumers: Premium Mobile-First Publishers

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The Future of Marketing featuring the CMOs from TikTok and Citi

The media landscape continues to evolve in tandem with consumer behavior. 15 years ago, successful digital media companies like Thrillist and POPSUGAR were amassing massive audiences via email and O&O. In the early 10’s, some publishers, including NowThis and The Dodo, were born on Facebook where their viral social videos yielded audiences at scale.
Christian Tom SVP, Brand Partnerships
Group Nine Media

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