Once Upon a Choice…the world of interactive adventures


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29:44

Unlocking Exponential Entertainment with TikTok


At Aardman’s heart sits our purpose of - and craft in - storytelling. As the platforms on which we tell these stories change, and the relationship between audience and director shifts so do the techniques used to tell successful and emotionally rich stories. This talk will take a candid look at some recent interactive adventures Aardman have been on - such as their award-winning VR projects or their recent console game 11-11: Memories retold – considering how they attempted to use story to evoke emotion and with them an honest account of what they learnt in the process.
Dan Efergan Creative Director, Digital
Aardman


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