Video in Public and Private Spaces: How Marketers Reach Audiences at Scale, Beyond "Traditional" Video Channels.


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Culture as a Growth Driver


More marketers are looking to reach audiences beyond linear, OTT, digital and other video channels by leveraging video screens in public and private spaces. In this session, you'll hear from media and agency executives about how OOH video can drive massive audience engagement and key performance KPIs as part of a brands overall video strategies.
Sean McCaffrey President & CEO
GSTV
Michael Rosen VP Online & Mobile Sales
AT&T AdWorks
Douglas Rozen Chief Digital & Innovation Officer
OMD
Stephen Freitas Chief Marketing Officer
Outdoor Advertising Association of America


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