Aligning beliefs with behaviors - designing culture from the inside out


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35:29

The Future of Marketing featuring the CMOs from TikTok and Citi


This talk will explore the psychology of how beliefs turn into behavior - both personally and professionally - and how organizational culture takes shape as a result. Organizational behavior is shaped by a series of what we call ‘culture loops’ - unconscious programming that emerges from organizational norms and group behavior. Organizations of the future will only be as strong as the cultures they build. Those that are capable of building sustainable culture loops will not only strengthen the resiliency of their communities, they will also pave the way for more innovation and creativity.
Kit Krugman co:collective



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