With a dizzying amount of data available, shouldn’t it be easier than ever to reach, optimize, and measure against the, “Perfect Customer”? For some marketers, even with the most valuable data available, it’s still difficult to cut through the high-intensity noise to distinguish why those petabytes of data matter. The way to reach that signal requires a combination of effective data processing to “listen” to the data signals and data-driven storytelling that enables action.
RJ Becker
VP, Trading and Analytics
Xaxis
Stuart Pennant
Head of Data Integration, Engineering & Analytics
Wavemaker
Rohini Sen
Head of Audience Science & Measurement, Managing Partner
Wavemaker
