Is Your Advertising So Relevant that You’re Missing Out on Sales?


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The Innovation Driving The Future of Mobility


Microsoft Advertising and the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications undertook a new study to examine the impact of relevancy in search advertising. Is your strategy truly relevant to holistic consumer intent, or is it too limited to a specific intent moment in time?
Burcu Agma VP, Planning & Insights
Performics
Kelli Kemery Market Researcher
Microsoft


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