How to Launch a Brand Platform in Unprecedented Times


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30:10

Agency Reviews: The Good, The Bad & The Costly


Join AIG Life and Retirement’s Chief Marketing Officer Betsy Palmer and Huge’s Global Chief Creative Officer Jason Musante as they discuss the creation of AIG Life & Retirement’s first-ever brand platform, “We See the Future in You”. This fireside chat provides a firsthand look into how a leading financial services company and a trailblazing agency tossed convention aside amidst COVID-19 and quickly pivoted to launch the groundbreaking, emotion-evoking brand platform.
Jason Musante Chief Creative Officer
Huge
Betsy Palmer Chief Marketing & Communications Officer
AIG Life & Retirement