The most successful brands are those that adapt their communications through a brand purpose lens, especially during times of duress.
In this session led by Droga5, leaders from JPMorgan Chase and Facebook will share how they used real-time responsive thinking to help their brands navigate through the uncharted territory of COVID-19.
Leanne Fremar
Chief Brand Officer
JPMorgan Chase
Harry Roman-Torres
Head of Strategy
Droga5
Kate Rouch
Vice President, Marketing
Facebook Company Brand
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Building Trust and Relevance with Conscientious Consumers
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The New Brand Currency: Why You Can’t Put a Price on Purpose
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Brands, Music and TikTok – Hitting the Right Note
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