Beyond Programmatic


Up Next:

30:11

True Cross-Platform Campaign Attribution


Flexibility is the new transparency. For marketers today, nothing is more important than having the ability to be agile in a rapidly changing world. In this session, you’ll learn from Verizon Media and other industry leaders on how to get better marketing results, build multifaceted consumer connections and take advantage of the rise of streaming and shift from linear to digital.
Iván Markman Chief Business Officer
Verizon Media
Elizabeth Herbst-Brady VP, Head of North American Sales & Global Client Solutions
Verizon Media
Gail Horwood Chief Marketing Officer
Kellogg


Try these courses



Learning Path:

The Fundamentals of Programmatic

4 Videos, 2.25 hrs