Quantcast: Audience Insights that Power Marketing Strategy


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35:29

The Future of Marketing featuring the CMOs from TikTok and Citi


Are you struggling to expand your customer base and find new audiences? How are you getting the most up-to-date insights to keep up with rapidly shifting consumer behavior? Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he explores how you can harness the power of audience behavior to get a live view of your own current and prospective customers. This will include a live demo of Quantcast’s behavior graph and Audience Planner for planning & activation. TAKEAWAY: * Machine learning coupled with live data * Behavior graphs in understanding changing consumer behavior * Direct activation tools in audience planning
Peter Day Chief Technology Officer
Quantcast


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