How do you operationalize ethics?


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01:07:52

Town Hall for Change II


Just because you can, doesn’t mean you should. That’s how advertising should think about the ethical collection of data, long a hot topic in the industry. As consumers become more aware of the information brands collect on them, it’s on us to give them good reasons to allow us to collect their data. A key tenet of almost all privacy legislation around the world is giving consumers clear notice of how their data is to be used and offering them choice over use. From GDPR to CCPA, from the deprecation of third-party cookies to much more, the data ethics landscape is quickly changing.
Jamie Barnard General Counsel - Global Marketing, Media & eCommerce
Unilever
Krystal Olivieri SVP, Global Data Strategy and Partnerships
GroupM
Nicola McCormick GroupM Global General Counsel
GroupM
Shane McAndrew Chief Data Strategy Officer
Mindshare


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