Why Does Prebid Matter? A Conversation with News Corp's Stephanie Layser


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True Cross-Platform Campaign Attribution


In an ad tech world dominated by walled gardens and black boxes, Prebid.org has emerged as a shining light. In this fireside chat, OpenX CTO (and Prebid board member) Paul Ryan will speak with News Corp's Stephanie Layser about why publishers are so excited about Prebid, where the technology will go in the coming years, and how the industry can rally around “open technology” to shift power, and revenue, away from the walled gardens.
Paul Ryan CTO
OpenX
Stephanie Layser VP of Advertising Technology & Operations
News Corp


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