The Keys to Going Big on Tentpoles when the Lights Go Out


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23:43

TV’s Greatest Power Play is Cross-Platform Measurement


With sports in limbo, TV premieres on hold, and live events delayed, it's a jump ball for consumer attention that can bounce in any direction. Hear how Rocket Mortgage replaced traditional sponsorship and experiences with streaming-first tentpole events to engage fans and drive business outcomes.
Alison Levin VP Ad Sales & Strategy
Roku
Casey Hurbis Chief Marketing Officer
Rocket Mortgage


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