CTV is redefining what it means to watch TV and programmers and advertisers need to establish new, effective methods for reaching viewers with precision and accuracy. Targeting on CTV requires a different approach than for traditional broadcast TV. With ad spend on OTT growing exponentially, data partners getting in the game, and CTV maturing, addressable targeting is entering the space in a big way. Join Magnite, along with Ampersand, LiveRamp, and DISH Media, for a discussion around addressability in a CTV-first world.
Head of North American Demand Sales and Strategy
SVP, Agency Partnerships and National Sales
Chief Strategy Officer, LiveRamp TV
Director of Sling TV Ad Strategy and Revenue