How the Death of the Cookie Can Bring Us Together for a Brighter Future

Cookies are an imperfect technology that never should have been the backbone of personalized communications. And while much of the hysteria may be overblown, now is the time to double-down and work together to create a safe, efficient supply chain that enables innovation and competition, and benefits consumers, businesses and economies alike. Join Jeremy Hlavacek, CRO, IBM Watson Advertising, Randall Rothenberg, CEO, IAB, and Orchid Richardson, VP, Global Partnerships and Product Marketing