Tech-driven marketing is undergoing a period of reflection and refinement. What is a fully modern, full-service agency? Today brands and agencies need solutions to help them thrive during the Covid-19 pandemic. Marketing leaders must take a hard look at their systems and determine where costs are leaking in order to deliver on KPIs. Brands are counting on their agencies to integrate the lessons of the past 12 years into their plans and correct the inefficiencies of their expanding tech stacks.
Julian Baring
General Manager Americas
Adform
Jamie Rubin
SVP Managing Director, Media
Campbell Ewald
Up Next:
30:10
Agency Reviews: The Good, The Bad & The Costly
27:08
Changing Consumer Behaviors: Exploring the US African & Black Diaspora
29:19
Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings
Try these courses
Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
