DOOH Programmatic in Action


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30:11

True Cross-Platform Campaign Attribution


Programmatic buying is a regular part of media buying today. Out of Home because of its growing digital attributes can now be traded programmatically. Brands can see where consumers are during their day and target them with appropriate messaging. This opens a whole new world for advertisers as they can now reach their target audiences on the path to just before they make that important purchase. The session looks at how DOOH programmatic benefits brands, agencies, and media owners.
Barry Frey President & CEO
DPAA
Edith Gagne VP Programmatic Sales Ops
Broadsign
Jonathan Gudai Co-founder, CEO
Adomni
Dave Etherington Chief Commercial Officer
Place Exchange
Barry Cupples Global CEO
Talon Outdoor


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Learning Path:

The Fundamentals of Programmatic

4 Videos, 2.25 hrs