How Brands Can Enter the Esports Arena

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Kevin Smith: Ahead of the Curve

ESL is one of the world’s largest esports company – with 500 million fans and viewing figures to rival the Super Bowl. With a fan base projected to grow to two billion tech-savvy gamers globally, ESL's and esports’ key demographic has become the envy of marketers globally, offering non-endemic brands an opportunity to reach new and increasingly engaged audiences and maximise their investment. Join ESL and Superunion, as they discuss the explosion of the gaming phenomenon and how brands can join the party.
Rodrigo Samwell Chief Marketing Officer
Marta Swannie Senior Creative and Innovation Director
Jake Myhre Brand Strategist

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Gaming and Esports: From in-home Concerts to Packed Arenas

6 Videos, 3.75 hrs