The Reality of Data-Driven Everything


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The Future of Marketing featuring the CMOs from TikTok and Citi


Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative, customer service, measurement and more. The potential is there but what will it really take to turn it to reality.
Rowena Humby Chief Executive Officer
Starcount
Geoff Copps Managing Partner, Head of Data, UK
Kinesso
Sue Unerman Chief Transformation Officer
MediaCom
Jed Mole Chief Marketing Officer
Acxiom


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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs