Driving Attention: Good Creative is Not Enough

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The Future of Marketing featuring the CMOs from TikTok and Citi

Both publishers and advertisers have seen the consumer landscape change dramatically in the past decade, even notably in the past six months. We’ve seen attention spans get shorter and shorter, the adoption of endless scrolling, demand for fresh content, and time spent across multiple channels including TV, print, mobile and digital. This panel will discuss ways to look beyond creative and context to think bigger. They will explore consumer attention as a new tool to better understand and reach the consumers.
Ken Blom Senior Vice President of Ad Strategy and Partnerships
Jamie Auslander Senior Vice President, Research & Analytics
Elsa Castro Blumberg VP, Media and Market Research/Analysis
Chris Barton Executive Director, Advertiser Insights

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