Driving Attention: Good Creative is Not Enough


Up Next:

35:29

The Future of Marketing featuring the CMOs from TikTok and Citi


Both publishers and advertisers have seen the consumer landscape change dramatically in the past decade, even notably in the past six months. We’ve seen attention spans get shorter and shorter, the adoption of endless scrolling, demand for fresh content, and time spent across multiple channels including TV, print, mobile and digital. This panel will discuss ways to look beyond creative and context to think bigger. They will explore consumer attention as a new tool to better understand and reach the consumers.
Ken Blom Senior Vice President of Ad Strategy and Partnerships
BuzzFeed
Jamie Auslander Senior Vice President, Research & Analytics
true[X]
Elsa Castro Blumberg VP, Media and Market Research/Analysis
Xandr
Chris Barton Executive Director, Advertiser Insights
Disney


Try these courses



Learning Path:

The Fundamentals of Content Marketing

5 Videos, 2.25 hrs
Learning Path:

The Fundamentals of Audio

5 Videos, 1 hrs