The next wave of audio marketing measurement - 5 things to look for


Up Next:

28:48

Quantifying Success: Why Influencer Marketing Isn't A Spend, It's An Investment


As Pandora's Claire Fanning stated, "the fact that audio is critical is well-established at this point. Now, our buyers just want to know what to do." No one can argue at this point that sound is one of the primary ways brands are forging deep and lasting relationships with consumers. But as the market continues to explode, complexity on the best way to navigate it abounds. Veritonic's head of International, Damian Scragg, brings forward the insight -- and new data -- that reveals the path forward for brands.
Damian Scragg GM
Veritonic


Try these courses



Learning Path:

Sports Marketing

6 Videos, 3.5 hrs
Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs