From ‘Me’ to ‘We' - Why Online Communities are on the Rise


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35:29

The Future of Marketing featuring the CMOs from TikTok and Citi


Consumer behaviour online is changing. Confronted with a fractured social media landscape, saturation with new technology, and a rapid decline in real-world interactions, UK consumers are increasingly looking for more authentic connections and community online. In this session, join Reddit Global Head of Marketing Sciences, Jack Koch, for a look into the trend towards the collective, the untapped potential of online communities, and the benefit to the brands that are able to ‘get it right.’
Jack Koch Global Head of Marketing Sciences
Reddit


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Learning Path:

The Fundamentals of Social

4 Videos, 2.25 hrs