Learning Path:

Gaming and Esports: From in-home Concerts to Packed Arenas

In this Learning Path
The days of gamers being “Losers” is over. In fact, gamers have never been cooler. From creating their own online communities that attract millions of views to the explosion of the eSports scene and a 16-year-old winning $3 million dollars. If you feel the gaming bubble bursting, you’re not alone. This learning path will teach you all you need to know about the gaming world and the value of attracting the audience it demands.

6 Lessons. 3.75 hrs

1: Gaming The System: Exclusive Research Launch From The Worlds Largest Social-First Gaming Community

Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities. Campaigns targeting gamers are often ignored or mocked for their inauthenticity, outdated cultural references and misjudged tone of voice. So how do can brands be a part of the gaming conversation on social media?

2: Gen Z and Brands: What You Need to Know about Engaging Preteen Gamers

Games like Fortnite and Minecraft have become some of the world’s top entertainment IPs thanks to their popularity among Preteen gamers. Successful brands are also taking note of the important role games play in the lives of Preteens. Non-gaming brands including the NFL, Nike and Marvel have all made appearances in Fortnite. The unprecedented rise of Fortnite points to the opportunities that exist for publishers and brands that successfully appeal to this group of players.

3: Gamers are Losers - Twitch Dispels This and Other Gaming Myths

Despite its massive growth in recent years, the video game industry is one that still intimidates many marketers who want to ‘get into’ gaming. At first glance, gamers are a niche target audience, focused solely on their passion for video games. Join Twitch as we take you inside the world of gaming, where the lines between pop culture and video games have become increasingly blurred. We’ll debunk some of the most common misconceptions that marketers have about gamers and help you better understand how brands can harness this growing opportunity to create an impactful and authentic presence.

4: Authentic Stories In Manufactured Worlds: How To Speak 'Gamer'

No other community—online or off—can smell bullshit quite like gamers. Savvy almost to a fault, gamers represent a significant challenge to today’s brand creatives. Win them over and they’re more loyal than anyone. Trigger their BS radar and you’ll lose them forever. In this discussion, learn why winning over gamers is all about authenticity and the ability to not only speak their language, but learning to know what to say once you have their attention.

5: When the K in KPI Stands for Kids

Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.

6: ESports - The Future of Sponsored Competition

With esports revenue expected to top $1 billion in 2019, and double over the next few years, the once-elusive battlefield of virtual competitors has truly arrived in the mainstream and can no longer be ignored. This panel of experts will discuss the past, present, and future of esports, the growth across devices, as well as the myriad sponsored partnership opportunities it presents for brands both within, and outside of, the esports world.