Learning Path:

The Fundamentals of Insight

In this Learning Path
Audience and industry insights are vital for marketers and agencies. This Learning Path collates a range of lessons starting with an overview on efficiencies and effectiveness, a look at language in research, insights drawn from social platforms and ending with a summary of insights into diversity in the industry.

5 Lessons. 2 hrs

1: Professor Mark Ritson: Let's Look at Branding

Mark Ritson, from Melbourne Business School, reviews some of the current big questions in branding and provides a series of unpopular, and frankly at times devastating and miserable conclusions.

2: Meet Your Audience on Instagram - Trends and Insights

Since Instagram’s inception in 2010, the service has evolved based on people's changing needs and community trends. The latest Instagram trends & insights show you the audiences you can reach on Instagram and how to tap into their interests.

3: Snapchat Insights - Honey I Shrunk The Screen

Lessons from the Snapchat Audience about what categories of content are exploding and what's the best way to grab the viewers. Kathryn Carter, General Manager, ANZ at Snap Inc, provides insight into the trends.

4: Language and Research: Reaching 1.2 Billion People

There are approximately 1.2 billion people learning a new language. Duolingo studied millions of people spanning every country on the planet... until they made a shocking research discovery, forever changing the way they think about our work.

5: Diversity in Advertising - Research Findings

An Adobe survey has found that diversity is still a challenge in advertising. In this quickfire lesson, Sam Smith, APAC Advertising Cloud Enterprise Sales at Adobe, tackles this important topic.